curriculum

A couple of phrases about PUEBTHE POZNAŃ COLLEGE OF ECONOMICS AND ENTERPRISE is without doubt one of the oldest, most prestigious colleges of economics in Poland. The programme will prepare you for a career in quite a lot of areas within international enterprise, including marketing, administration, human resources or even entrepreneurship. It introduces students to frameworks for analysing the external and inside environments and to different theories of how these relate and of their influence on strategy formulation and implementation.

This module systematically evaluates totally different approaches to the internationalisation methods MNEs undertake and the purposeful and operational points (e.g. finance, value chain administration, innovation administration, HR administration, and so forth.) these methods influence on. Moreover, this module assesses points comparable to international management of change, international risk administration, global administration of company social obligations, withdrawal and divestment strategies.

Additionally, you will study further specialist programs in enterprise. In particular, the module focuses on revenue planning selections and it offers students a thoughtful understanding of the functioning and range of monetary controls managers use for making profit planning choices, associated to both the business as a complete and its segments. For the appliance and dialogue of solutions they should acquire …

Management majors are leaders, determination makers, and strategic thinkers. The International Business main will provide students with the foundations of that basic understanding. Many Internet businesses are involved in international enterprise as the web offers the prospect for exchanging goods and providers with individuals globally. This module affords both theoretical frameworks and sensible steerage for college kids to grasp and consider the entrepreneurial opportunities, world enlargement path, entrepreneurial determination making, and entrepreneurial mobility in the context of international entrepreneurship.

Students are anticipated to conduct a administration undertaking: they are going to put together a marketing strategy that takes under consideration strategic, marketing and monetary facets. You might also have the choice to take ‘wild’ modules from different programmes offered by the University. In your first yr, you are launched to all aspects of enterprise including accounting, financial reporting, enterprise modelling and the worldwide business surroundings.

• Creating the advertising plan – Identifying goal buyer teams, designing buyer relationship management strategies and distribution channels, planning the gross sales and marketing processes, customer perceptions and buyer care, creating high quality requirements for the business (i.e. utilizing 7 Ps analysis for presentation). This program stresses critical thinking and communication abilities while developing a …